Unique Now - Or Never (2002)

Jesper Kunde

Year:	2002
Authors:	Jesper Kunde
Publishers:	Financial Times/Prentice Hall
Pages:	354
Print type:	BOOK

Description:

We are living in a world where there is too much of everything. Too many products, too many brands, too much information. How do you stand out? Be unique. Here's how to organise your entire company into a focused system that supports and exudes the essence of whom you are and why what you offer to the world matters.