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Brand Breakout (2013)

Brand Breakout (2013)

Nirmalya Kumar, Jan-Benedict E.M Steenkamp

Published: 2013, June 13
Authors: Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Publishers: Springer
Pages: 267
Print type: BOOK

Description:

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.