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Marketing (2000)

Marketing (2000)

Michael R. Solomon, Elnora W. Stuart

Year: 2000
Authors: Michael R. Solomon, Elnora W. Stuart
Pages: 626
Print type: BOOK

Description:

Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut.