The Essence of Marketing (1993)

Simon Majaro

Year:	1993
Authors:	Simon Majaro
Publishers:	Financial Times/Prentice Hall
Print type:	BOOK

Description:

Sets out to summarize the main principles and concepts of marketing management, examining the definition of marketing and its implications, the marketing mix (role of product, price, promotion), distribution, the sales force and its productivity, marketing planning, organization and integration.