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Getting to Plan B (2009)

Getting to Plan B (2009)

Randy Komisar, John Walker Mullins

Year: 2009
Authors: Randy Komisar, John Walker Mullins
Publishers: Harvard Business Press
Pages: 267
Print type: BOOK

Description:

Unlock better opportunities with a new strategy for reinventing any business model. Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. "Getting to Plan B" guides you through specific steps to effectively reinvent your entrepreneurial business model.