Consumer Behavior and Culture (2019)

Consumer Behavior and Culture (2019)

Marieke K. de Mooij, Marieke de Mooij

Published: 2019, June 10
Authors: Marieke K. de Mooij, Marieke de Mooij
Publishers: SAGE
Pages: 473
Print type: BOOK

Description:

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.