Marketing Research (2007)

Nigel Bradley

Year:	2007
Authors:	Nigel Bradley
Publishers:	Oxford University Press, USA
Pages:	555
Print type:	BOOK

Description:

This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, it is organized around the core themes of research preparation, data collection, analysis and communication of findings.