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Strategic Marketing (2015)

Strategic Marketing (2015)

Douglas C. West, John Battice Ford, Essam Ibrahim

Year: 2015
Authors: Douglas C. West, John Battice Ford, Essam Ibrahim
Publishers: Oxford University Press, USA
Pages: 595
Print type: BOOK

Description:

This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.