Marketing (2005)

Philip Kotler, Gary Armstrong

Year:	2005
Authors:	Philip Kotler, Gary Armstrong
Publishers:	Prentice Hall
Pages:	728
Print type:	BOOK

Description:

How do we get you moving? By placing you-the customer-in the driver's seat. "Marketing" introduces the leading marketing thinking on how "customer value "is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler