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Cultural Strategy (2010)

Cultural Strategy (2010)

Douglas Cameron, Douglas Holt

Published: 2010, October 28
Authors: Douglas Cameron, Douglas Holt
Publishers: Oxford University Press
Pages: 404
Print type: BOOK

Description:

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.