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Satisfaction (2006)

Satisfaction (2006)

Chris Denove, James D. Power

Year: 2006
Authors: Chris Denove, James D. Power
Publishers: Portfolio (Hardcover)
Pages: 292
Print type: BOOK

Description:

For nearly four decades, J. D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. Now, at last, the company has created the definitive book on how to boost profits by increasing customer satisfaction. Satisfaction opens the vault on years of J. D. Power data, quantifying the elusive links between satisfaction and customer loyalty, market share and profits.