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Marketing Communications in Tourism and Hospitality (2009)

Marketing Communications in Tourism and Hospitality (2009)

Scott McCabe

Year: 2009
Authors: Scott McCabe
Publishers: Elsevier
Pages: 321
Print type: BOOK

Description:

This book is packed with detailed & extensive international case studies of strategies which illustrate the theories of marketing communications in tourism & hospitality & clearly shows examples of good and bad practice, such as lastminute.com, Starwood and Easyjet.