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Total Relationship Marketing (2008)

Total Relationship Marketing (2008)

Evert Gummesson

Year: 2008
Authors: Evert Gummesson
Publishers: Routledge
Pages: 378
Print type: BOOK

Description:

Highly informative, practical in style, and packed with fully updated examples and cases from real companies, this is an essential resource for both undergraduate and postgraduate students. The third edition benefits from improved features to help students, including questions for discussion and end-of-chapter summaries.