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Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management

Thomas W. Zimmerer, Norman M. Scarborough

Authors: Thomas W. Zimmerer, Norman M. Scarborough
Publishers: Prentice Hall
Pages: 596
Print type: BOOK

Description:

Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs! A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture. Take a look! New Sections on "Building a Business Plan," and "Putting the Business Plan to Work." Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text "and" on the Web site. A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.