Marketing (2016)

Sally Dibb, Ferrell, Lyndon Simkin, William M. Pride

Published:	2016, April 15
Authors:	Sally Dibb, Ferrell, Lyndon Simkin, William M. Pride
Pages:	816
Print type:	BOOK

Description:

Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.

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Marketing (2016)

Description:

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