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Handbook of Islamic Marketing (2011)

Handbook of Islamic Marketing (2011)

Özlem Sandıkcı, Gillian Rice

Year: 2011
Authors: Özlem Sandıkcı, Gillian Rice
Pages: 513
Print type: BOOK

Description:

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.The topics covered by eminent contributors from around the world range from fashio