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Marketing (2017)

Marketing (2017)

Philip Kotler, Gary M. Armstrong

Year: 2017
Authors: Philip Kotler, Gary M. Armstrong
Print type: BOOK

Description:

"Marketing: An Introduction shows students how customer value―creating it and capturing it―drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package." --publisher description.