Marketing Tourism, Hospitality and Leisure in Europe (1996)

Susan Horner, John Swarbrooke

Year:	1996
Authors:	Susan Horner, John Swarbrooke
Publishers:	Arden Shakespeare
Pages:	736
Print type:	BOOK

Description:

This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.

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Marketing Tourism, Hospitality and Leisure in Europe (1996)

Description:

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