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The New Rules of Marketing and PR (2015)

The New Rules of Marketing and PR (2015)

David Meerman Scott

Published: 2015, October 5
Authors: David Meerman Scott
Publishers: John Wiley & Sons
Pages: 480
Print type: BOOK

Description:

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.