According to Kotler (2005)

Philip Kotler

Year:	2005
Authors:	Philip Kotler
Publishers:	AMACOM Div American Mgmt Assn
Pages:	196
Print type:	BOOK

Description:

According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.