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The Butterfly Effect in Competitive Markets (2015)

The Butterfly Effect in Competitive Markets (2015)

. Rajagopal

Published: 2015, March 4
Authors: . Rajagopal
Publishers: Springer
Pages: 269
Print type: BOOK

Description:

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.