Competitive Identity (2006)

Simon Anholt

Published:	2006, November 13
Authors:	Simon Anholt
Publishers:	Palgrave Macmillan
Pages:	147
Print type:	BOOK

Description:

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.